I recently collaborated with Source Lifestyle, a retail boutique based in Malahide village, to evolve and expand their visual identity. Working with their existing logo as a foundation, I developed a broader brand language to reflect their growing product offering. This included the creation of new logo variations in different orientations and formats—tailored for both print and digital use—to ensure versatility across all brand touchpoints.
I also designed a custom brand pattern and a suite of printed collateral, including shopping bags, labels, and signage. To support their visual merchandising, I produced moodboards and mock-ups exploring ideas for window displays and retail branding, helping to deliver a cohesive and elevated in-store experience that aligns with the brand’s personality.
