Jameson Masterbrand, Black Barrel and Caskmates Brand World Guidelines
As Global Design Strategist I oversaw the creation of the new Jameson Design Platform, a new holistic brand identity and design strategy for the Jameson Masterbrand and engaged with both the International Marketing Team and Markets to ensure its consistent implementation.
Starting with a full audit of the Jameson brand and in-depth insight analysis, I formulated a future-facing design strategy for Jameson. This was followed by creation of the Masterbrand’s Brand World with Swedish design agency Pond. Using new and existing design elements, these comprehensive Guidelines include the tools that can present a cohesive brand identity across all forms of communication and media. The Masterbrand was followed by Guidelines for Jameson Black Barrel and Jameson Caskmates - the former created by the Design Agency and the latter in-house, both tying in strongly with the design elements created for the Masterbrand whilst introducing their own distinctive details.
Jameson Background Pattern
